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More about Prime Panels

Large Pool

With Prime Panels you have access to a much larger and more diverse pool of participants, and you can conduct your research more flexibly than on Mechanical Turk.

Flexible targeting

Participants can be recruited based on their preferences, medical history, employment and virtually any criteria. You can match demographics to the US Census, and recruit participants in any US region, state and city. You can conduct cross-cultural research by recruiting participants from almost any country. You have access to over 20 million participants with verified voter registration history.


Unlike Mechanical Turk, Prime Panels participants have had much less exposure to psychological studies and are more naïve to standard manipulations.


One low price for up to 15 minutes. All costs included. Basic demographic targeting included.