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INDEPENDENT RESEARCH FINDS CONNECT DATA QUALITY TO BE BEST IN CLASS

According to a recent Science article:
…CloudResearch also has a separate pool of participants it recruits itself, called Connect. In his demonstration of the failings of MTurk, Kay ran the same study on Connect and got… much higher data quality, even though he paid participants the same rate.

Researchers from MIT, Stanford, and other top institutions found that Connect samples consistently ranked highest in attentiveness, effort, and honesty, ensuring exceptional data quality for your research needs (see Stagnaro et al., 2024).

Connect NR refers to a Nationally Representative sample on Connect, matched to the US census based on age, race, gender, and ethnicity. Both the regular sample and the nationally representative one result in the highest data quality. Image adapted from Stagnaro et al., 2024.

Read what researchers have to say about Connect’S data quality

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Connect has the highest data quality I’ve ever gotten! I’m not sure how you do it, but it’s incredible.

Chase Herndon
Social Psychology Doctoral Candidate
Kansas State University

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The platform is great, it’s super fast and almost everyone passes attention checks.

Grant E. Donnelly
Assistant Professor of Marketing
Ohio State University

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Connect is a great way to get attentive participants very quickly.

Ernest Baskin
Associate Professor
St. Joseph’s University

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Connect is easy to use and the data are quite good when looking at open-ended responses and attention checks.

Crystal Hoyt
Professor of Leadership Studies
and Psychology
University of Richmond

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Connect combines best-in-class researcher tools with an outstanding panel of attentive & reliable survey respondents.

Brendan Nyhan
Freedman Presidential Professor
Dartmouth University

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The participants we sampled provided more complete, high-quality data than our traditional sample sources and at a lower cost, allowing us to meet our study goals while maintaining the highest levels of data quality.

Kevin Field
Research Director
The Ball Foundation

With the high-quality data on Connect, rejections are minimal

Across thousands of researchers and tens of thousands of studies on Connect, only 0.35% of participants have been rejected for data quality reasons.

CONNECT DELIVERS HIGH-QUALITY, REPRESENTATIVE OPEN-ENDED RESPONSES

How do we deliver the highest data quality?

Data quality is a fundamental aspect of Connect. We screen participants using Sentry®, CloudResearch's patented participant vetting system, to ensure they are attentive, engaged, and provide high-quality responses. The CloudResearch team regularly monitors the Connect participant pool data quality and reviews researcher feedback to identify and quarantine bad actors. Connect also includes various technical checks to ensure that participants are using a single account, are not submitting multiple responses from one IP address, and come from approved geolocations. Read more in our white paper.

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